EVENTS

The Diet & Beauty Fair was created as a forum for business professionals in the Japanese esthetic salon and beauty industry to meet face to face and to do business directly. Now in its eighth year, the show is widely regarded by decision makers, procurement managers and professionals as one of the most important events in the year. In recent years the exhibition has attracted growing numbers of visitors from fields such as hotels, leisure and clinical facilities, as well as beauty and health salons.

These days, more than ever before, the Japanese consumer is concerned about the reliability and efficacy of the products that she uses. As a result the current market is ideal for companies that can clearly demonstrate the efficacy and safety of use of their products and for companies that use natural and proven formulations and treatments.

Diet & Beauty Fair clearly sets the direction for the beauty industry and features innovative products and services related to esthetics, fitness, relaxation, cosmetics and inner beauty. This year the show will feature a special focus on the spa industry with the hosting of a “Spa Symposium” concurrently with the exhibition. Japan’s spa industry is forecast to be a 1 trillion yen market in the near future, bringing exciting new business opportunities.