EVENTS

The mantra at Beautyworld, International Trade Fair for Perfumery, Toiletries and Cosmetics, which will be opening its doors from 30 January to 1 February 2010 with a new fair concept will be follow the trends. The fair will focus on the world of beauty in its entirety. Three new sections, Beauty_at_Work, Beauty_at_Business and Beauty_4_You, the focus of which is on service, retailing and direct sales, ensure easy orientation and accurate target-group contacts.

"By combining performance, know-how and presentation, we make the first beauty date of the year an unmissable business rendezvous", explains Eva Olbrich, Director of Beauty Fairs in Frankfurt. The focal showcase is provided by the Competence Center lecture platform in Hall 1.2. All the theme areas at Beautyworld are conveyed in the form of lectures, panel discussions, interviews, best practice models and make-up workshops. Felix Nottensteiner will be presenting a colourful programme on current beauty market trends.

www.beautyworld.messefrankfurt.com