Skin brightening products have been circulating the beauty industry recently, becoming more popular amongst Australian females. Brightening and whitening products aren't a new phenomenon, women in Asia have been using them for years, but now the rest of the female population are following suite.

When you're young you think you're invisible to many of life's environmental damages. Spending too much time in the sun, at the beach and in the surf leads to damaged skin later on in life. Just because you don't notice the signs straight away, doesn't mean they're not going to show up later.

Unevenness in skin tone, wrinkles and sunspots are the results from unprotected exposure to the suns rays. Brightening creams fade blotchy spots, dark circles, discolouration and age spots.

Australia's Next Top Model 2011, hosted by Sarah Murdoch, premiered on FOX8 on August 8, with 100 models in the running to become the number one model in Australia. Blackmores, Australia's leading natural healthcare company, has partnered with the top-rating reality television program to remind us that real beauty comes from within.

Blackmores Director of Education Pam Stone said, ‘Maintaining strong nails, radiant hair and healthy skin involves more than a daily beauty ritual - it includes your complete lifestyle. To ensure you have the nutrition you need, you should look to include adequate intakes of protein, essential fatty acids, minerals and vitamins. Blackmores Nails, Hair and Skin is a natural and effective health and beauty solution for women, working from the inside to help strengthen brittle nails, while promoting healthy hair and skin.

‘Australian women are guilty of the highest daily mirror time globally. Many women, particularly those in their teens and twenties, focus on external ways to improve their appearance with skincare products and cosmetics such as hair treatments and nail polishes. We want to educate young women about the importance of good nutrition in achieving a beautiful, healthy appearance.'

Blackmores Nails, Hair and Skin is a comprehensive triple action formula that contains essential nutrients for strong nails, healthy hair and skin. 180 tablet packs available exclusively at Priceline Pharmacies around the country. RRP $53.95. Go in to any Priceline store for your chance to win the opportunity to be a model for a day and attend the Australia's Next Top Model Finale with three friends.

Winter bathing seems to lie between two extremes - at its best it can provide a warm, relaxing escape from the cold, and it at its worst it can feel like a never ending 15 minute shiver-fest. For many of us, this is the extent of our bathroom drama in the cool months. But for others, the drama of itchy, dry and sore skin can add a whole new layer of discomfort to the cold.

It might not surprise you that the most basic of shower staples can cause skin to flare up at its worst: soap. So it's also no surprise that people who suffer from ultra sensitive skin turn to soaps made for babies to avoid breaking out in a rash and stimulating dryness. Enter Johnson's newest shower gel: Be Fresh.

According to Johnson & Johnson, 46% of people choose their body wash according to how much they love the fragrance. Well, that might be bad news for people (like me) who avoid fragranced body products like the plague for fear of sporting a nice shade of pink for the rest of the day, with stinging and itchiness to match.

Blink, but don't miss it! In the blink of an eye, some lush lashes can turn your look from zero to hero. Eliza Blush does just that.

We're lovin' the new Eliza Blush 2011 collection, which takes lash-batting to a new level of glam - they're made of mink! All Mink is groomed and cruelty free, beauty with a conscience, just the way we like it.True lash couture, the brand takes its inspiration from the timeless look of the 1960's, reflecting on the style of fashion icons such as Twiggy, Audrey Hepburn and Brigitte Bardot.

The INK collection is all about the allure of black - the purist of all shades, and its ability to highlight your eyes natural luminescence.

Ah, beauty products. We love their smells, their pretty packaging and their magic beautifying properties, but there's no hiding from the not-so-ignorable side effect of product obsession - overflowing cabinets.

No matter how skilled at Tetris a beauty fiend may be, fitting copious amounts of serums, cleansers and moisturisers into a very small storage space can cause a fit of frustration strong enough to induce a break-out.

On receiving the Pomé Skin & Hair Wonder Serum, images of effortlessly zipping up my toiletry bag swept through my mind like a 90's movie montage. Mass beauty product consolidation started to feel like a tangible possibility.

The Pomé Skin & Hair Wonder Serum contains Pomegranate seed and Argan oil - two ingredients that seem to be in vogue for beauty products at the moment. Pomegranate seed oil is said to be a rich source of Omega-5, and Argan oil a rich source of Omega-6, packing a very nutritious punch for any dehydrated follicular surface.

Time leaving its mark on our skin in the form of fine lines and wrinkles is something we would definitely like to avoid, right? So when DermaQuest unveiled their ultimate luxurious anti-ageing product, Stem Cell 3D Complex using the latest in plant stem cell technology, we were intrigued!

As our epidermal stem cell generation rate naturally declines with age, signs of ageing begin to appear. Research shows that plant stem cells can stimulate human skin and help preserve it. This helps to replenish, awaken and regenerate the skin and fight the signs of ageing.

Stem Cell 3D Complex combines potent natural ingredients with the latest advances in skin care technology, reducing the appearance of wrinkles by 15% in just 20 days. The innovative product contains both Gardenia and Edelweiss stem cells, to name a few! Gardenia is a powerful antioxidant-rich plant used to propel collagen synthesis and helps reduce the breakdown of collagen. It also contains Ferulic Acid, known to promote youthfulness by improving skin tone, elasticity and it helps minimise the appearance of age-induced lines. Edelweiss, a protective, nurturing and healing mountain flower, helps to fuel the renewal process.

Sisley Paris Black Rosecream Mask is the new plumping mask for the devout skin care followers among us.

The rich, creamy texture of this mask calls from within it's packaging, not to mention it smells like a bouquet of fresh cut roses, so you just know it's going to be heaven to wear. It goes on velvety, then during wear appears to soak in to do its best on tired, lifeless skin. It's so effective it almost appears to mattify as it moisturises, a quick fix for fresh skin.

As a lover of the beauty masque, I was thrilled to know this fell into the "use as often as you like" category. It can be repeated as often as necessary to keep the texture of your face plumps and moisturised. While the product is designed as an anti-ageing contribution, I find when it comes to masques this can be more universally applied. This one offers instant softness and comfort for when your skin needs a pampering - at any age.

The liquid liner is famous thanks to beauty icons like Brigitte Bardot, Sophia Loren and Anita Ekberg who all mastered the art of this sometimes-tricky makeup must-have. Today, Nicole Richie, Lauren Conrad and Kim Kardashian have been recreating the looks of Hollywood's most timeless actresses.

The issue that most of us come across is which liquid eyeliner to select? Which is the best? Will it stay on long? Don't fret! Here are some of our fave fail-proof liquid liners you'll love.

1. Youngblood Mineral Cosmetics Incredible Wear Gel Liner, $32

This intensely coloured, long-wearing formula is foolproof and easy to use. It glides on like a liquid liner with the precision of a razor-sharp pencil. And in true Youngblood style it's packed with quality natural ingredients without any nasty irritants.

THIS JUST IN: Loving the new face of Biotherm Homme! The brand is now being repped by Olympic swimmer (ie, hot bodied athlete) Geoff Huegill, who will be the Australian face of the men's skincare range.

Geoff's passion for health and fitness and his love of water and hydration, as one of the world's most powerful watermen, makes him an obvious choice to front Biotherm Homme's 'Aquapower' skincare moisturiser.

This lust have serum may be one of those secrets the immaculate woman of France have been keeping from us! Icelandic company Sif Cosmetics has just released the BIOEFFECT EGF serum into Australia. Following the July launch at the Martin Brown Fine Art gallery, in Sydney's Potts Point, it caused quite a stir on the net amongst we beauty folk. In fact, it's been causing a stir all over the globe. The serum sold out within a week after its inclusion in renowned concept store Colette in Paris and the First Lady of Iceland, Dorrit Moussaieff declared it was, ‘The best product I have ever used, I just love it.'