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Oxygenetix imageAttractaBeauty is run by international makeup artist, skincare consultant and beauty award judge Attracta Courtney. Each year, Courtney names the best in the industry across several categories.

For 2015, Oxygenetix has been dubbed the Best Treatment Foundation in the AttractaBeauty Makeup Category.

Oxygenetix is the world’s first truly breathable foundation, and can be applied to conceal downtime and optimise recovery after cosmetic procedures.

The Oxygenetix difference

The range is branded as the “first truly breathable makeup”, and is designed for use directly after cosmetic procedures such as laser treatments and chemical peels. It helps optimise post-procedure recovery, not just conceal it.

The “breathable” effect is due to a patent pending formula called the Ceravitae Complex. This creates an aerobic effect in the skin, accelerating skin cell production and boosting the healing process. Oxygenetix is designed to speed up connective tissue reconstruction, systemically build up collagen layers and support the process of natural skin healing.

Beauty with benefits

Oxygenetix is not a typical, clinically-based product line. It’s also, quite simply, an excellent foundation.

It affords complete and natural coverage to even skin tone and conceal blemishes. It can be applied independently, or over Oxygenetix moisturiser. Most importantly – for both recovering patients and the everyday makeup-wearer – Oxygenetix allows the skin to breath with no occlusive oils or irritants.

Oxygenetix Backstage at London Fashion Week

Beauty Expo Australia is just around the corner and, this year, it’s set to be bigger, better, and more innovative than ever before. It will include the latest technologies and exciting new product offerings from many leading brands, as well as a host of newcomers who are taking the industry by storm.

More than 150 brands across the spa, beauty, medi and wellness fields will be exhibiting at the event on August 22 & 23 at the Sydney Exhibition Centre, including industry-leaders such as OPI, Pelactiv, Inglot, Bio Sculpture Gel, Sunescape and Lycon.

“Beauty Expo is Australia’s largest spa and beauty event, and this year’s edition is no exception! With a sensational line-up of products, services, education and industry talent, it is an event that will benefit salon owners, artists and therapists alike,” explains Event Director, Julia Erben. “As a beauty professional, you need to make sure you’re always two steps ahead of the consumer when it comes to trends and product innovation. Attending Beauty Expo will equip you with that cutting edge.”

Just some of the highlights from exhibitors at the upcoming event are detailed on the following pages.

South African Pavilion

For the first time, Beauty Expo will include a ‘country-specific’ pavilion, with 14 brands from South Africa coming together to showcase their various products and services. Featuring skincare brands, vitamins, cosmetics, candles, essential oils and medical products, the pavilion will be a strong promotion for the South African beauty industry. It will also be of specific interest to those looking for reputable manufacturers, suppliers and distributors in this market.

Natural & Organic Brands at Beauty Expo

Mother Nature has a cure for almost everything and many beauty brands are now keeping their ingredients list as close to the earth as possible. Beauty Expo Australia is a clear demonstration of this trend, with more naturally-based products and services on display than ever before.

From Australia’s first organic tanning solution to natural skincare and make-up products, the Expo will showcase some of the industry’s most innovative natural brands. These include:

  • Baby Foot Pty LtdBaby Foot is a foot exfoliant for men and women that uses natural extracts and contains no harsh chemicals. A new addition to the Baby Foot family, Baby Lips is a lip balm enriched with natural conditioning oils. Baby Lips is 100% natural, 95% organic, paraben and petrolatum free and available in 6 flavours.
  • Blinc Cosmetics – A cruelty free (endorsed by PETA), vegan and gluten free brand that specialises in eye cosmetics. Blinc is launching a new eye shadow palette and eye pencils at Beauty Expo.
  • Bondi Body Tea – Organic and chemical-free teas crafted by herbalists.
  • Cailyn Cosmetics – Professional use make-up with no nasties.
  • Dushi Australia Pty Ltd – A product for hair loss sufferers that is 100% natural. Dushi Brow Enhancer is a revolutionary product made from a Moroccan plant, which is almost identical to hair and carries a negative charge. It simply attaches to brow hair (positively charged) without using any serums or additional products.
  • EarthSentials – A natural organic skin and body salon/spa only line.
  • Eco Tan – Australia’s first Certified Organic tanning range. Products being featured at the Expo include their new Certified Organic Face Tan Water which is an anti-aging and anti-acne formulation to deliver a sun-kissed glow to your face. Also on display will be their Certified Organic Coconut Body Milk – a healing formulation using natural blend of coconut oil and aloe vera to soothe and hydrate the skin.
  • Harmony Harvest – Fully ACO certified organic skin care products from Tasmania
  • Kolei Botanical Skincare – Kolei uses Māori Rongoa, involving a fusion of flora native to New Zealand to provide natural skin rejuvenation.
  • Lively Living – Ultrasonic Aromatherapy Diffusers and certified organic essential oils
  • Mind to Body – skincare products fused with candle technology made from organic, high quality and chemical free ingredients.
  • My Eco Sponge – A natural cleansing sponge made from the root vegetable Konjac. My Eco Sponge will also be launching their new ‘Konjac and Super Food’ skin care range at Beauty Expo, which is handcrafted with organic ingredients in small batches to ensure the highest quality of living nutrients. The skincare range is infused with powerful organic superfoods to leave the skin feeling smooth, hydrated and nourished.
  • Natural Fiji – An environmentally conscious, natural personal care company with products containing active botanicals and essential oils.
  • The Jojoba Company – 100% Natural Australian Jojoba: what makes Jojoba unique is that it is not an oil but, a liquid wax. Jojoba mimics the skin’s natural oils to put back in what age takes away.

Beauty Expo Australia will take place on Saturday August 22 and Sunday August 23 at the Sydney Exhibition Centre at Glebe Island. For further information on the exhibitors at this year’s event, please visit:


ANESI Skincare (distributed by International Beauty Supplies)
International skincare specialist and spokesperson for Anesi skincare, Paola Frizzarin will be launching ANESI’s new SkinView technology at Beauty Expo. Anesi’s revolutionary new SkinView is a skincare microscopic camera that can evaluate what cosmetologist and the naked eye can not.

Ausmed International
Ausmed International is Australia’s leading supplier of Intense Pulse Light (IPL) and Laser Machines, with a wide range of devices from body contouring through to Skin Rejuvenation. Ausmed will feature its latest vision of Diode Laser Hair Removal equipment at Beauty Expo, which consists of Unichill™ (cooling system) handpiece for a safe, comfortable and effective treatment for all skin types!

Avention Global
Growth Factor technology is the latest medical technology to enter the beauty industry. Traditionally used medically to treat wounds and skin disorders, Growth Factor Technology now provides the ability to treat ageing skin by regrowing skin and hair.

Belmacil Lash & Brow Tints
Brings the hottest trends in lash and brow enhancements.

BLC Cosmetics
BLC Cosmetics introduces LightStim® Professional at Beauty Expo. With its Multiwave™ technology, LightStim® stimulates the body’s natural process to build new proteins and regenerate cells, thereby enabling the reduction of appearance of fine lines and wrinkles.

BrowXtend offers advanced technology in 3D brow building. BrowXtend trained technicians can create an amazing eyebrow shape with one semi-permanent application and a natural, defined eyebrow using handmade eyebrow extensions that add thickness, length and fullness.

Chi Para-Medical Aesthetics
Chi’s total skin care range provides a step by step application system to make product selection easy for therapists and clientele alike. The scientifically engineered products use pure, globally-sourced ingredients free of SLS, parabens, petroleum, artificial colours and fragrances.

Clinical Skincare
Clinical Skincare is internationally recognised as a leader in Natural Skincare for over 30 years. At Beauty Expo they will be introducing new packaging and showcasing their key serums, such as Hydrolane with Hyaluronic Acid & Vitamin C, Advanced Repair with World’s First Natural Vitamin A in Retinaldehyde form, and their very popular EGF-DNA Recovery with Epidermal Growth Factors for speedy post treatment recovery and rejuvenation.

Dermapen by Equipmed Pty Ltd
From the company that developed Dermapen™ (now available in 58 countries) comes an array of new Dermapen family members, including Dermapen PRPerfect, Dermapen Infuse, Dermapen DPLux, Dermapen RF and DP Dermaceuticals.

Depileve Professional Waxing
Depileve will be launching their new patented Cerazyme Wax system. The first stripless wax formula that can be mixed with water soluble ingredients, enabling the application of a cosmetic skin care treatment simultaneously while waxing. Infused with moisturising and rejuvenating ingredients, Cerazyme is the first anti-aging waxing treatment.

Embody Beauty
Embody Beauty & Health Equipment will unveil the ‘A-Lift’ at Beauty Expo. Already popular with celebrities in the UK and USA, the A-Lift uses patented nano-current technology to combat ageing at a cellular level. The treatment is quick, pain-free and works as a stand-alone or as an enhancement to other treatments.

emendee is a world-leader in workplace health and safety for the nail industry, supplying cutting edge dust and vapour extraction workstations and ergonomic products. In addition to a workstation range of over 30 colours, therapists can now select from more than 50 skins to create their own, personalised look. Available at the Beauty Expo will be emendee’s exclusive, limited-edition Steel Snake print.

FABY Nails Australia (Bright Beauty Solutions)
FABY is the first nail lacquer brand to offer a TPO-free Gel Application product because it cares for the professional beauty industry and its end users. FABY will be conducting nail art demonstration at Beauty Expo using their Lacquering Gel system featuring 36 new colour shades.

FABY Australia is on a mission to actively remove chemicals and toxins from salons with their Clean Up Your Act campaign. FABY is inviting salons to ‘clean up their act’ with an exchange program where they will replace nail polishes containing toxins and chemicals, free of charge, with lacquers that are free of the Big 5 – DBP, Toluene, Formaldehyde, Formaldehyde Resin and Camphor.

Germaine de Capuccini
Known around the world for cutting-edge anti-ageing skincare solutions, Germaine de Capuccini has released another world-first treatment with its 99% pure Epidermal Growth Factor. Synergyage EGF & HA Formula (Epidermal Growth Factor & Hydraulic Acid) delivers extraordinary rejuvenating results after only six weeks and these continue to improve for up to three months after the treatment.

LaGlam Minerals
Only six years old and already much loved for its award winning 2-in-1 wet/dry 100% mineral powder foundation. LaGlam will be launching a new shade to the LaGlam LumiGlow foundation range at Beauty Expo along with a new lip gloss colour. Expo visitors will also be able to purchase their Limited Edition Makeup Packs at a discounted price.

Scandinavia’s largest eyelash design company Lashia is launching in Australia, bringing a decade of eyelash extension experience. Lashia is also the first international NEESA (National Eyelash Education & Safety Association) educational partner. Visit Lashia at the Beauty Expo for a free eyelash extension trial and to view their top of the range products.

LYCON Cosmetics
‘LYCOdream’ Hybrid Hot Wax by LYCON is the foolproof way to wax for professionals and novices. It applies very thinly, will not break and removes all hair from face and body as short as 1mm. At Beauty Expo, LYCON will have Lydia Jordane, the world’s Waxing Queen, share her waxing skills and insights. 

Home of the ‘Deaging Facial’, Mayerling will be unveiling a new generation Vitamin C Dermal Transfer Serum with a combination of pure Vitamin C (15% L Ascorbic Acid), marine extracts and powerful antioxidants in a stabilised transdermal delivery matrix. Mayerling will also be offering Expo attendees free anti-ageing peel treatments and Vitamin C boosts.

Me Cosmetica
A new international brand embarking into the Australian beauty market. Me Cosmetica is a high quality make-up brand with excellent professional formulations produced in USA and German laboratories by skin and dermatology specialists. Consisting of a range of predominantly lips and eye products, these aesthetically beautiful, easy-to-use products are a fraction of the price of mainstream brands.

Media Makeup Store
Caters to Professional Makeup Artist’s with a large range of tools and equipment. At Beauty Expo they will be offering discounts and promotions on their MAKE UP FOR EVER products and will also be featuring the new ULTRA HD Foundation. The 4K Complex at the heart of the new ULTRA HD foundation perfectly corrects while highlighting the skin’s natural texture in high definition.

MIRON Violetglass (distributed by Techpack Pty Ltd)
MIRON Violetglass – a unique range of cosmetic glass packaging – has arrived in Australia from Europe’s leading glassworks and will debut at the Beauty Expo. The appreciation people have for the special protective qualities of violet glass can be traced back to the ancient Egyptian civilization. Now in Australia, it offers a distinctive look for any cosmetic brand.

Pacific Nail & Beauty (Aust) Pty Ltd
With a wide spectrum of radiant, prismatic colors, CND™ SHELLAC® brand continues to elevate the standard in professional nail colour. The next generation of CND™ SHELLAC® brand 14+ day nail colour will be unveiled at Beauty Expo Australia 2015, showcasing the new CND™ SHELLAC® XPRESS5™ Top Coat and CND™ LED Lamp for faster than ever service time and high-performance wear.

Natural skin renewal with geneO+, a breakthrough skincare platform that incorporates patented OxyGeneo Technology for facial skin nourishment and oxygenation and TriPollar Technology for clinically proven wrinkle reduction, skin tightening and facial rejuvenation.

PureTAN is one of Australia’s leading sunless tanning and salon professional ranges currently stocked in retail stores and salons across Australia & New Zealand. Co-Founder Danielle Newton will be joined at Beauty Expo by beauty guru Bonnie Gillies to learn the latest tips and tricks for creating a flawless glowing finish. PureTAN ambassador and Australian model Natalie Roser will also make a guest appearance to showcase the latest in tanning technology using the new PureBronze Professional Spray Tan range.

Salon Supplies & Furniture
Suppliers of high quality products, equipment and furniture for both the Beauty and Hair industry. Salon Supplies & Furniture are also major distributors of all major brands and leaders in education to the nail and beauty industry.

Sleek Brows
Sleek Brows’ new revolutionary 3D Brow Building allows therapists to completely reconstruct their clients’ eyebrows by creating fullness and definition that can’t be achieved with regular eyebrow grooming. The company’s research led to the development of two completely new concepts in the beauty industry: the first (for those who have naturally good or thinning eyebrows and would like to work on the shape and fullness) involves the application of specialised hairs to their natural hairs; the second (for clients that don’t have any eyebrows or is experiencing partial loss) is a textured paint that can be applied directly in strokes onto the clients’ skin where there is no hair at all to provide slight texture and allows the customer to grow their natural eyebrows with use of eyebrow serum.

smiink – Smile & Wink Bar offers a vast range of false eyelashes and unique Semi-Permanent lip, eye and brow liner pens. smiink will be introducing some exciting new items at Beauty Expo, including their multi-purpose lash applicator tool.

TandHK Prestige
A new solution for the treatment of pimples and blemishes that is professionally manufactured in Australia. TandHK Prestige has been proven to achieve visible results and drastically improve skin tone within 12 hours.

An Australian developer and distributor of Salon grade spray-on-tan solutions and equipment. TechnoTan will be showcasing their extensive range of tanning solutions, tan enhancement products and revolutionary equipment at this year’s Beauty Expo.

The Global Beauty Group
The Global Beauty Group is Australia’s premier aesthetic and medical grade equipment supplier to salons, spas, clinics and practices. Featuring at this year’s Expo will be the Dermograph™ – the world’s first transdermal skin analyser that generates authentic treatment recommendations based on a salon, spa, clinic or practice’s unique services and product range.

THEIA is the world’s first express fake tan remover, with a simple spritz-and-wipe formula that removes tan in minutes. Until now, tanners have had to soak, scrub and use harsh chemicals to remove their fake tan – THEIA now offers a solution for the safe and reliable removal of fake tan.

Sugar. It’s been described as toxic, poisonous and addictive, but should we quit it completely? 

Sugar is the villain of the day in the health and wellness sector. Slowly but surely fats are shedding their bad-boy status, and sugar is taking over as the most detrimental dietary ingredient to our waistlines, health and general wellbeing.

We outline the bad rap sugar has been attracting and look into the question on everybody’s taste buds – should we banish it from our diet once and for all?

What is it?

At a molecular level, sugar is a crystalline carbohydrate. There are many different types of sugar – glucose, fructose, lactose, maltose and sucrose (sucrose is your typical table sugar, and is composed of glucose
and fructose).

Some of these sugars occur naturally in fruits, vegetables and other food groups. However, it’s the added sugars, used to enhance flavour and add sweetness, that have been blamed as a culprit in a myriad of health issues. These sugars are usually delivered in the form of sucrose or fructose corn syrup, and it is fructose, more than glucose, that is receiving the most negative attention.

The highest quantities of added sugars are found in soft drinks, fruit juices, cakes, chocolate and desserts. According to Medical News Today, just a single can of cola can contain up to seven teaspoons of added sugar, while an average-sized chocolate bar can contain up to six teaspoons.

At present, the World Health Organisation’s (WHO) recommended daily dose of sugar is less than 10 percent of your daily total energy intake. WHO suggests a further reduction to less than five percent for beneficial health outcomes.

Many nutritionists recommend against consuming more than 13 teaspoons a day.

Is sugar addiction possible?

The book Sweet Poison: Why Sugar is Making Us Fat by David Gillespie, published in 2008, marked a turning point in the way we consider sugar consumption. In the book, Gillespie investigated the relationship between sugar, the ever-increasing obesity rates of the Western world and the most prevalent diseases in the 21st century.

It was Gillespie’s personal story, however, that set people on the path of quitting sugar. From being 40kg overweight, he immediately started losing weight, and kept it off, by cutting sugar (specifically fructose) from his diet. He claims sugar is addictive – a fact exploited by food manufacturers – and a rare resource to which we don’t have an in-built “off switch”, meaning we can keep eating it without feeling full, leading to weight gain and a myriad of health effects.

One study by Nicole Avena, Pedro Rada and Bartley Hoebel (2008) looked into the addictive properties of sugar. It examined the physiological response to sugar intake in rats, and how the rats behaved when “on” and “off” sugar.

Sugar is noteworthy as a substance that releases opioids and dopamine and thus might be expected to have addictive potential

‘”Food addiction” seems plausible because brain pathways that evolved to respond to natural rewards are also activated by addictive drugs,’ the report states. ‘Sugar is noteworthy as a substance that releases opioids and dopamine and thus might be expected to have addictive potential.’

After a month “on” sugar, the animals showed a series of behaviours similar to the signs of drug abuse.

‘These are categorised as “bingeing”, meaning unusually large bouts of intake, opiate-like “withdrawal” indicated by signs of anxiety and behavioural depression and “craving” measured during sugar abstinence as enhanced responding for sugar.’

So, are we all junkies?

According to the Harvard School of Public Health, the average American consumes 22 teaspoons of added sugar a day, equating to an extra 350 calories. Scarily, these 22 mouthfuls of sweetness are easily consumed – added sugar is difficult to avoid.

Gillespie claims food manufacturers are taking advantage of our collective sugar addiction and are “lacing” non-sweet products – such as bread, sauces, soups and cereals – with the poison to ensure we stay hooked. And he’s not alone in this thinking.

Dr Robert Lustig, a paediatric endocrinologist at the University of California-San Francisco and author of the book Fat Chance: The Hidden Truth About Sugar, says the food industry is purposefully sweetening up our diets.

‘The food industry has made sugar into a diet staple because they know when they do, you buy more,’ he told The Guardian in 2013. ‘This is their hook. If some unscrupulous cereal manufacturer went out and laced your breakfast cereal with morphine to get you to buy more, what would you think of that? They do it with sugar instead.’

Is it really that bad?

Sugar has been linked to high blood sugar, cardiovascular disease mortality, diabetes and cellular ageing.

An article published in the online journal Open Heart found sugars are probably more instrumental in increasing the risk of hypertension (high blood pressure) and cardiovascular disease (CVD), as compared to dietary sodium (salt).

‘Compelling evidence from basic science, population studies, and clinical trials implicate sugars, and particularly the monosaccharide fructose, as playing a major role in the development of hypertension,’ the researchers state. ‘Moreover, evidence suggests that sugars in general and fructose in particular may contribute to overall cardiovascular risk through a variety of mechanisms.’


Furthermore, a study published in the JAMA Internal Medicine journal, conducted by researchers at the Division for Heart Disease and Stroke Prevention at the Centers for Disease Control and Prevention, associated a high added sugar intake with a heightened risk of CVD.

The study found that people who consumed between 17 and 21 per cent of their daily calories from added sugar exhibited a 38 percent higher risk of CVD mortality, compared to those whose added sugar intake was maintained at around eight percent. For those whose daily intake of added sugar was
more than 21 percent of their daily calories, they had double the risk of CVD mortality. And, in participants who consumed 25 percent of their daily calories from added sugar, their risk of CVD mortality was tripled.

Cellular ageing

The anti-ageing world is full of talk about telomeres – or the protective DNA that caps the end of cell chromosomes. The common consensus is the longer the telomeres, the longer the quality of life. The trick? Telomeres continuously shorten as our cells replicate, getting shorter and shorter as we age.

Ongoing research is furiously exploring the possibilities in lengthening telomeres to reduce the rate of ageing or ways to prevent their ever-persistent shortening. But sugar, according to scientists from the University of California-San Francisco, is one sure-fire way to shorten your telomeres before their time. The research, led by Prof. Elissa Epel, assessed 5,309 participants and found those who drank larger amounts of sugary soda tended to have shorter telomeres in their white blood cells, making them susceptible to inflammation and chronic disease.

‘Regular consumption of sugar-sweetened sodas might influence disease development,’ says Epel. ‘Not only by straining the body’s metabolic control of sugars but also through accelerated cellular ageing of tissues.’

Diabetes – sugar’s off the hook (somewhat)

Type 2 diabetes is caused when blood levels of glucose become chronically elevated. Although diabetes is the fastest growing chronic condition in Australia according to Diabetes Australia – with the total number of diabetic and pre-diabetic Australians estimated at 3.2 million – sugar is somewhat off the hook in this particular epidemic.   

As we eat, the sugar and carbohydrates in our food cause our blood sugar level – or the amount of glucose in our blood – to rise. In response to this, insulin is released from beta cells in the pancreas, and its job is to send glucose back into cells, so it’s not reaping havoc in the blood stream.

When you eat high quantities of foods that cause a steep rise in blood sugar, higher levels of insulin are released to combat this. Over time, these repeated floods make the body less sensitive to the hormone, leading to a condition called insulin resistance and, following this, diabetes.

An emerging school of thought holds that fructose may lead to insulin resistance. However, this is not certain and sugar is not the sole culprit here. Instead, foods with a high glycemic index (GI) – which measures how much the carbohydrates raise the blood sugar levels – have a greater impact on blood sugar. Interestingly, refined grains and starches actually have a higher glycemic index than sugar.

There is also no differentiation in the body’s insulin response to the source of sugar – the fructose found in sucrose and the fructose found naturally in fruits will incur the very same insulin response. The only reason added sugars might be related to diabetes is because the foods they are founds in are more likely to lead to weight gain – a high risk factor in diabetes.

Should we quit it?

Certainly, the myriad of health problems associated with high sugar intake is enough to quieten anyone’s sugar cravings, but is it healthy to eliminate sugar from our diet completely?

Sugar is found naturally in fruits, vegetables and dairy products, which means that to eradicate it completely from our diet would leave us with little other than meat and fats.

‘I am quite comfortable with dietary sugars if they come from whole foods such as fresh fruits and vegetables, as the sugar is diluted with water, fibre and other nutrients,’ health expert Professor Kerin O’Dea from the Sansom Institute for Health Research told the ABC.

As for added sugar, the alternative options – in the form of artificial sweeteners – are not necessarily any better for you. A recent study published in the journal Nature found artificial sweeteners interfere with gut bacteria, increasing the chances of obesity and diabetes.

‘Our findings suggest that artificial sweeteners may have directly contributed to enhancing the exact epidemic that they themselves were intended to fight,’ the researchers from the Department of Immunology at the Weizmann Institute of Science in Israel state.

Myth busting: raw vs white vs brown sugars

Hopeful sugar lovers have ventured the suggestion that brown sugar or raw sugar might indeed by healthier than the super-refined white sugar seen on most coffee-shop tables. Unfortunately, their hopes are dashed.

Although they go through slightly different processes, raw, white and brown sugar are derived from the same source and hold very little nutritional difference – ie, all are equally bad for you.

Sugar crystals are made from the juice of sugar cane or sugar beet. The juice is filtered, evaporated, boiled – which produces molasses – centrifuged and dried to yield raw sugar. White, or refined sugar, undergoes further washing, bleaching, filtering, processing and drying. Brown sugar is created through the addition of molasses to refined white sugar.

Minimally invasive procedures are the fastest growing sector of the cosmetic arena, and for good reason. From minor surgeries to non-surgical face lifting, there are several options for facial rejuvenation that don’t involve the downtime associated with surgery.

Sydney cosmetic physician Dr Buddy Beaini says minimally invasive options can help reverse the outward signs of ageing and delay surgery. ‘When selected appropriately and used in combination, minimally invasive procedures can make a patient look five to 10 years younger,’ he says.

Dr Beaini offers a range of light therapies, thread lifting procedures and injectable treatments at his MD Cosmedical Solutions clinics in Sydney’s CBD and Wahroonga, and Barton in Canberra. The combination of these modalities delivers an individualised approach to effectively address each patients’ needs and concerns. ‘With the advanced technology and techniques we have access to today, facial rejuvenation has developed dramatically, giving patients the options to look and feel younger without the need for major surgery. In particular, thread lifting, blepharoplasty and bat ear correction (otoplasty) are minimally invasive procedures that can achieve significant results,’ Dr Beaini explains.

‘During consultation, I ask my patients to describe their main concerns and I will discuss with them a number of relevant treatment options, including the advantages, disadvantages, success rates, downtime and budget involved,’ he adds. ‘For those patients who are less specific, and are hoping to look younger, fresher, rejuvenated or “happier”, I make an assessment of how we can improve the patient’s overall image and appearance.’

Thread lifting

Thread lifting is suitable for those patients hoping to reverse the descent of facial soft tissue associated with ageing, or even to delay the need for a surgical facelift. It is a minimally invasive procedure used to lift the brow, face and neck, as well as reposition the cheeks, reduce the jowls and enhance the lips.

The procedure involves inserting dissolvable threads into the skin’s dermis. This triggers the production of
new connective fibres and acts as a support structure, lifting and bolstering the tissue for an anti-ageing and rejuvenating effect.

When selected appropriately and used in combination, minimally invasive procedures can make a patient look five to 10 years younger

‘I have been performing mini-facelifts and neck lifts with threads over the past two years and we have seen exceptional face lifting and rejuvenation results in more than 95 percent of our patients,’ says Dr Beaini. ‘Thread lifting is commonly used to address mid-face drooping, deep cheek wrinkles, deep nasolabial lines, excessive jowling and neck laxity. Other concerns include brow droop, facial asymmetry and loss of cheek positioning.’

Eyelid hooding surgery

‘When we look at an individual’s face, our attention first focuses on the eyes, and any abnormality or asymmetry,’ Dr Beaini explains. For this reason, blepharoplasty – or eyelid hooding surgery – can achieve significant results in rejuvenating the entire face.

The procedure involves excising excess fat and skin from the upper and/or lower eyelids to open the eyes for a fresher, more alert appearance. The day surgery is performed under local anaesthesia, and can be used in conjunction with other treatments such as brow thread lifting, non-invasive skin tightening and laser skin rejuvenation.

Bat ear correction

Dr Beaini offers a permanent non-surgical treatment to correct and reshape protruding ears (bat ear correction). He performs the procedure with a mild sedative and local anaesthesia; no hospitalisation, general anaesthetic or surgical incisions are required.

‘Any abnormality and asymmetry in facial appearance will attract attention, which is particularly relevant to individuals with bat ears,’ he says. ‘These patients were born with this problem and, in most cases, are burdened with underlying emotional issues relating to the appearance of their ears. The joy and relief they experience once their ears are corrected makes this treatment extremely desirable.’

Vaginal rejuvenation

Dr Beaini is now offering a new non-surgical treatment for vaginal and bladder rejuvenation. The Aphrodite gynaecology treatment use laser energy to help improve gynaecological health, boost sexual satisfaction and relieve stress incontinence.

Women experiencing vaginal dysfunction – in the way of dryness or discomfort during intercourse, leaking of the bladder when sneezing, coughing or laughing, or persistent irritation and inflammation – often put the symptoms down to the inevitable effects of ageing. Now, with advancements in laser technology, the Aphrodite treatments can deliver a non-surgical method for rejuvenating the surrounding muscles and improving vaginal and bladder function.

Improving form & function

As a woman’s body experiences childbirth or as a result of natural ageing, the tissue surrounding the vagina can become weakened, resulting in a condition known as vaginal relaxation. This can be uncomfortable, and might lead to deterioration of the functionality of the vagina and decrease in sensations leading to sexual difficulties or dissatisfaction.

One such condition is vaginal atrophy, which is accompanied by a set of aggravating symptoms that tend to worsen over time. Symptoms include vaginal dryness, burning sensation, vaginal discharge, genital itching, burning with urination, and decreased vaginal lubrication during sexual activity. Aphrodite laser vaginal rejuvenation results in a tighter, more elastic and rejuvenated vagina, as well as enhancing the aesthetic appearance of the vaginal area.

Bladder restoration                                                                                                      

Stress urinary incontinence is the involuntary loss of urine caused by the weakened tissues supporting the urethra as a result of childbirth or the normal ageing process. It is a common and embarrassing problem for many women.

Aphrodite laser vaginal rejuvenation strengthens the tissues supporting the bottom wall of the urethra.

The non-surgical laser treatment is a hallmark procedure in the newly established field of cosmetogynaecology, offering a convenient walk-in, walk-out treatment that rejuvenates the vaginal tissues with minimal discomfort and downtime.

Dr Buddy Beaini and his team of medical practitioners will be able to advise whether Aphrodite is a solution for you.

Understanding your motivations and having realistic expectations are key to successful cosmetic surgery. 

Cosmetic surgery is more popular than ever before. With an increasing number of people seizing the opportunity to correct aesthetic concerns, it has never been more important for patients to explore their motivations for surgery, manage expectations and prepare for the psychological effects that changing the shape and appearance of their face and body can have.

Managing your expectations

The vast majority of cosmetic procedures result in a successful, and very positive, outcome. However, if you’re expecting perfection, the results can often fall short. Realistic expectations are key in undergoing any form of cosmetic procedure. An educated and informed idea of what to expect during the recovery period, and as the results emerge in the months following the procedure, will go a long way in securing a positive outcome, without any surprises.

For the right individual – usually those who are physically healthy and psychologically sound – cosmetic surgery can be a highly successful procedure that helps restore confidence, both inside and out. However, cosmetic surgery will not turn you into a “better” person, eradicate emotional problems or attract the ideal partner.

There are several factors that contribute to the final result of any surgical procedure – there is no “one size fits all” result. Skin type, physiology, age and external factors will all influence surgical outcomes. For this reason, surgery should not be considered a solution to restoring youth in an ageing face or body. While a tightening, lifting or slimming effect can certainly be achieved in the short term, these all pertain to the appearance, and the process of ageing will still continue over time.

As well as physically altering the body, surgery can induce various psychological effects. It can take some time to adjust to a “new” face and body

Alongside the inevitable march of ageing, it is important to understand that our aesthetic concerns and ideals are likely to change over time also. The book Living with your Looks (2007) by Roberta Honigman and David J Castle delves into the process of ageing and changes in perception of appearance over time. ‘Our preoccupation with appearance extends right across our lives, and each stage creates different psychological and emotional responses to our bodies,’ the authors state. ‘As people age, their appearance concerns focus increasingly on the face. This was demonstrated in a study involving 24 women ranging in age from 29 to 75 years, of whom 12 had undergone cosmetic surgery and 12 had not. It was found that the younger women were concerned more with the shape and appearance of their bodies, whereas the older women were preoccupied with their faces.’

To help manage expectations going into surgery, it is important for the patient to consult with a qualified surgeon to discuss their individual concerns and motivations for seeking surgery. By communicating which areas of the face and body most concerns then, the patient can help the surgeon tailor the procedural approach to suit their needs and existing anatomy.

Furthermore, a good skincare regimen and sun protection following the procedure is recommended. This will help extend the longevity of the results and help
slow the process of skin ageing by boosting and protecting skin health.

Prepare for change psychologically

As well as physically altering the body, surgery that changes the shape and appearance of the face and body can induce various psychological effects. It is well documented that, as well as possible physical complications, patients can experience psychological reactions immediately following cosmetic surgery.

Some patients find themselves searching for their more familiar selves post surgery. It can take some time to adjust to a “new” face and body, and become accustomed to the changed figure or face reflected in the mirror.

Certainly, post-surgical unease can compound this disruption in a patient’s body image. Depression from being inactive or isolated for a number of days post-procedure, combined with the effort of coping with any pain, bruising and swelling can contribute to a preoccupation with the result of surgery, regardless of whether the surgical outcome is successful or not.

The key to preventing this is preparation. Being aware of a psychological shift, due to the physical change, can help patients prepare for any sense of loss or surprise they may feel. Given the impact of psychological complications post-procedure, it is important for both the patient and their surgeon to thoroughly explore the motivations for change before the surgery.

Motivations for surgery

Motivations for contemplating cosmetic surgery can be complicated. However, it is one of the most important areas to explore before deciding to go ahead with any cosmetic procedure.

If cosmetic surgery is considered (even subconsciously) as a potential solution to fixing a failing relationship or succeeding professionally, the surgical result is likely to be disappointing or even cause for regret. Talking to an independent person, such as a GP or counsellor, can help tease out the real issues surrounding the desire to alter their appearance. In this, the patient may avoid undergoing surgery for reasons that may be inappropriate and which may compound their psychological issues further.

‘When an individual makes a personal decision based on a desire to improve his or her confidence and self-esteem by altering appearance through cosmetic procedures, it is likely that the person will be happier with the results,’ Honigman and Castle state. ‘Those people having surgery to please others, and thereby attempt to change their lives as well, are more often dissatisfied with the results of the surgery, especially when the anticipated changes do not occur as they had wished.”

Body Dysmorphic Disorder

People suffering from body dysmorphic disorder (BDD) are inherently unhappy with the way they look. Sufferers can be obsessed with either an aspect of their appearance, or their body as a whole. This fixation can become so severe that they often think of nothing else and it compromises their ability to function.

Body dysmorphic disorder is not rare and is frequently left undiagnosed. In the case of cosmetic surgery, BDD patients are unlikely to ever be satisfied. The result is either at odds with their expectations, or the patient will continue to return seeking more and more treatment.

A pre-surgical assessment by the surgeon, including specific questions about appearance concerns, motivation for surgery and medical history is always necessary for the surgeon to understand the patient’s psychological and physical state and either prepare the person for surgery, or suggest an alternative approach.

Prepare yourself physically

During the consultation process, the surgeon will discuss with the patient in detail various factor to help shape realistic expectations going into surgery. These often include details of the chosen procedure, the type of anaesthesia to be used, the risks and limitations involved, any required medications, the patients expectations and goals, realistic outcomes, as well as the steps to take to physically prepare for the procedure.

The consultation process is an important time for the patient to ask any questions they have about the procedure, the possible risks and complications and recovery and post-operative care. The surgeon will evaluate the shape and structure of the patient’s anatomy pertaining to the treatment area to determine which surgical techniques are most suitable as well as what results can be realistically achieved. For face surgery, this includes examining the patient’s skin tone and elasticity and the extent of
tissue ageing.

In some cases, patients might be asked to undergo lab testing or a medical evaluation to establish exact health and fitness levels. The surgeon may advise the patient to adjust the medications they are taking, and discourage the use of any forms of aspirin, as well as some vitamins and supplements, which can increase the risk of blood clotting.

For those patients that smoke, you will need to stop smoking well in advance of the surgery, as smoking significantly increases surgical and anaesthetic complications and can impair healing post-operatively.

As for the recovery period, there are many factors that can affect the length of recovery. Every person’s body has different tendencies toward healing, however carefully following the doctor’s advice can help to speed the process along. The nature of the recovery period will depend on the surgical technique and anaesthetic administered, and the type and extent of the surgery.

The specific length of recovery is dependent on factors such as age, pre-operative activity level as well as the number and type of procedures that have been performed. However, most patients can usually return to everyday activities after between two and three weeks. Final results may not be evident until several months after surgery. 

Scarring is a major consideration of cosmetic surgery patients. While the benefits of surgery and certain ablative non-surgical procedures can help rejuvenate the face and revitalise the complexion, the possibility of scarring post-procedure can sometimes detract from the final result.

Strataderm, from Swiss pharmaceutical company Stratpharma, is a breakthrough treatment in minimising the appearance of scars – both old and new. It is an advanced silicone gel formula that helps to minimise the appearance of normal scars and prevent abnormal scar formation.

How does Strataderm work?

Once applied, Strataderm self dries to form a very thin layer over the skin – similar to stretching a piece of a household cling film across the skin’s surface. The transparent, flexible and gas-permeable silicone gel sheet hydrates and protects the scar, while working its magic to minimise the scar’s appearance.

Strataderm can be used on both old and new scars and is ideal for any irregular skin/scar surfaces, for example the face or moving joints and flexures.

It helps soften and flatten raised scars, relieve itching and discomfort, reduce redness and discolouration and prevent abnormal and excessive scar formation.

Strataderm was developed for use on all types of scars including those resulting from general surgery, trauma, chronic wounds, burns, bites and acne.

How to use Strataderm

Strataderm should be applied once or twice daily to exposed areas, or as advised by the practitioner. For the best results, Strataderm should be maintained in continuous contact with the skin – literally 24/7. Once dry, it can be covered with sunscreen, cosmetics, pressure garments or casts.

Strataderm is recommended as a minimum treatment of 60 to 90 days, but larger and older scars may require a little more TLC to show significant improvement.

You can find Strataderm at your nearest pharmacy and, for more information, email National Sales Manager at Stratpharma John Manus at: