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Calling all males - are your mates looking more groomed lately? It's not in your head. More and more men are getting on the grooming bandwagon, with one recent survey by market research company RNCOS revealing that the skincare market in Brazil doubled to an estimated $1.49 billion in 2010, and these figures are predicted to continue to rise.
With Father's Day just behind us, there's no better time to scrub up on some grooming know-how to put your new grooming products to good use. Capitalise on your mirror time with our sure-fire grooming game plan to get you in and out of the bathroom in record time. Play 1: Switch the soapThrow away the soap that's left your skin dehydrated for too long and swap it for a facial wash that actually cleans the skin - you'll be making up for the dryness with double doses of moisturiser anyway, so best target the problem at the source. Start and finish the day by cleansing skin to wash away dirt and excess oils. This will reduce the chance of breakouts, especially in your beard. The key to keeping hair follicles from becoming ingrown hairs is washing your face in a circular motion to stimulate the hairs and stop them from getting "stuck in the mud" in your skin. Play 2: Exfoliation isn't just for girlsScaly stubble is not a good look. Exfoliation rids the face of embedded dirt and dead skin cells, leaving the skin looking healthy and clean. It's actually more important for men do this than it is for women, as men have thicker skin than women. Exfoliate once a week, unless you have oily skin, and then incorporate it in twice a week. Good exfoliation will reveal a more even skin tone and softer skin to touch, so keep it in the shower for your weekly dose. The ladies will love you for it. Play 3: ShavingWhether you're clean shaven or rocking the stubble, be careful about seeking out a cheap shaving gel or cream - the high alcohol content in these types of products can dry out the skin, and lead to ingrown hairs and the formation of spots. Play 4: MoisturiseThis is an important step, especially after shaving and exfoliating. Moisturising products help retain water in the skin, so you can avoid looking like your face is covered in cracked leather. It will also ease irritation after shaving early in the morning, so you can avoid arriving to work with a suspicious rash. Skipping the moisturiser can not only lead to the formation of wrinkles, flaky skin and redness, but it also means missing out on a therapeutic action that can help to de-stress and stimulate the senses. Consider opting for a moisturiser with SPF if you're an outdoorsy type. The thought of men indulging themselves in a little TLC is no longer a chink on the masculine radar - your sexuality will not be up for question over beers down at the local pub because, your mates? They're doing it too. |



Calling all males - are your mates looking more groomed lately? It's not in your head. More and more men are getting on the grooming bandwagon, with one recent survey by market research company RNCOS revealing that the skincare market in Brazil doubled to an estimated $1.49 billion in 2010, and these figures are predicted to continue to rise.
