Why frûche? Well, as Miss J. aptly put it at the media launch in Sydney on Tuesday 30th August, why not?

"With J. Alexander on board, we're bringing some style and a sense of fun to the supermarket dairy aisle," frûche Brand Manager Brooke Tierney said. Good enough for us! Miss J. is also in Melbourne this week bringing some of his contagious attitude to the new Australian Spring/Summer 2011/2012 fashion lines set to hit the runway. The highly anticipated Melbourne event will feature a one of a kind collaboration between frûche, Miss J. Alexander and a host of top Australian designers to herald the start of Spring.

Citing designers Alex Perry, Kirrily Johnston and Sass and Bide among his picks for Spring/Summer, Miss J.'s top tips for Spring Style are a 2-in-1 summer dress that can be dressed up or down, a great cut and colour and confidence in what you've got!

Stay tuned for more from Miss J. in our next issue of Cosmetic Surgery & Beauty Magazine...